One of the most important trends for the future of work is digital transformation. While some of these trends have already been a part of the business landscape, others are just around the corner. These trends range from AI-powered automation to visual search. The following trends are expected to play a major role in the coming years.
AI-powered automation is one of the latest digital transformation trends to watch, and it will change how businesses operate in several ways. It will make processes more efficient and give managers more information to decide the best course of action. AI will improve with time, becoming more accurate and making better predictions.
AI-powered market automation:
AI-powered market automation can make the customer journey easier and save companies money. This technology uses behavioral data to build an analysis of customer needs. The data is then used to make a recommendation to the customer. For example, if a consumer views an ad for a certain product, AI can help the business customize the ad to meet their needs. In addition, AI-powered chatbots can assist customers with routine questions. They save businesses up to $8 billion annually and improve the customer experience.
AI-powered chat support:
AI-powered chat support is an emerging technology that can guide customers through your brand’s digital avenues, answering common questions and providing information quickly and easily. It can also act as a search bar and learn from previous conversations to suggest relevant results. In its keynote address for I/O 2021, Google discussed conversational search as one of the top trends in the coming year. Its AI-Language model aims to make search more natural and conversational.
AI-powered visual search:
One of the emerging trends is AI-powered visual search. These algorithms can perform several sophisticated tasks, such as detecting similar images on social media. They can also recognize the language used by humans and translate it into meaningful stories. AI-powered visual search is a great tool for advertisers and marketers to use when identifying trends and topics.
While AI-powered visual search may be the most recent innovation in visual search, its potential to improve customer experiences is huge. It can improve search results by learning about customers’ preferences and analyzing their shopping habits. It can also help improve customer service experiences. Many companies are now exploring new ways to collect data and use AI to create more personalized customer experiences.